Google Adwords Search Advertising

What can you learn from attribution reports?

What can you learn from attribution reports?

  • The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign
  • The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign
  • Budget usage for all Search campaigns, including limitations and opportunities for more traffic
  • The number of conversions the same customer completes after clicking an ad

The correct answer is:

  • The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign

Explanation: Attribution reports can give you detailed information about the paths that lead people to conversions for your business. You can see whether certain keywords assisted conversions that eventually happened through other keywords. This gives you a better sense of your potential customers’ conversion paths than just looking at the last-clicked keyword.

More read: https://support.google.com/google-ads/answer/1722023

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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