Adwords Fundamentals

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand:

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand:

  • Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
  • Use a balanced combination of broad-, exact-, and phrase-matched keywords
  • Add affinity audiences targeting people interested in green living and beauty
  • Target large metropolitan areas where people are more likely to encounter her product

The Correct answer is:

  • Add affinity audiences targeting people interested in green living and beauty

Explanation: Affinity audiences were built for businesses currently running TV ads, who want to expand the reach of that campaign with an online presence for an efficient price. Select from these audiences to reach potential customers at scale and make them aware of your business.

Example:

Imagine you’re a hotel provider, and a customer wants to take a vacation in Paris. This customer is researching many topics about Paris, such as its cultural attractions, restaurants, hotels, and flight options. Since you have enabled dynamic prospecting, every new bit of relevant information in this user’s journey that indicates their travel intent to Paris, helps Google’s systems know that showing your Parisian hotels to this customer is more likely to lead to a relevant, assistive-style ad that this user may be more likely to convert from.

More read: https://support.google.com/google-ads/answer/2497941

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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