Adwords Fundamentals

What does a high Quality Score indicate?

What does a high Quality Score indicate?

  • Your bid is high enough to have your ad displayed.
  • Your ad and landing page are relevant and useful to a viewer.
  • You have been an AdWords user for a long time.
  • Your ad relevance and landing page are below average.
The Correct answer is:
  • Your ad and landing page are relevant and useful to a viewer.
Explanation: Quality Score is an aggregated estimate of how well a keyword has performed overall in past ad auctions. Based on this data, each of your keywords gets a Quality Score on a scale from 1 to 10, where 1 is the lowest score and 10 is the highest. Null Quality Scores, designated by “—” in the table, appear when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score.

Tree factors determine your Quality Score. 

  • Expected clickthrough rate
  • Ad relevance
  • Landing page experience

Let’s say that you own a website that specializes in socks, and Sam, a customer, is looking for striped socks. Here’s how your ad (and high-Quality Score keywords) connects Sam with what he wants.

  • When Sam searches Google for “men’s striped socks,” he sees your ad. (Your ad has “[striped socks]” as a keyword.)
  • Sam clicks the ad and lands right on your website’s “striped men’s socks” page. The page loads quickly and is easy for Sam to use.
  • Sam buys several pairs of striped socks.

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Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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