Adwords Fundamentals

What happens when a campaign consistently meets its average daily budget?

What happens when a campaign consistently meets its average daily budget?

  • Ads in that campaign will stop showing for the rest of the billing cycle
  • Average cost-per-click (CPC) bids will be lowered
  • Your budget is automatically adjusted
  • Ads in that campaign will show less often than they could

The correct answer is:

  • Ads in that campaign will show less often than they could

Explanation: Accelerated delivery is likely to use up your campaign’s daily budget early in the day. This is because accelerated delivery shows your ads until your budget is reached. “Standard” delivery is more optimized, which means that the delivery of your ads is spread more evenly throughout the day.

More read: https://support.google.com/google-ads/answer/2375418?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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