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What is the definition of actual CPC?

What is the definition of actual CPC?

  • The least possible CPC the advertiser needs to pay to maintain an achieved position.
  • The average CPC the advertiser needs to pay in order to achieve top position.
  • The CPC according to a price list, which is then updated daily.
  • The CPC an advertiser was charged minus credits for overshot daily budget.

The correct answer is:

  • The least possible CPC the advertiser needs to pay to maintain an achieved position.

Explanation: Your actual cost-per-click (actual CPC) is the final amount you’re charged for a click. You’re often charged less — sometimes much less — than your maximum cost-per-click (max. CPC) bid, which is the most you’ll typically be charged for a click. Actual CPC is often less than max. CPC because with the Google Ads auction, the most you’ll pay is what’s minimally required to hold your ad position and any ad formats shown with your ad, such as site links.

More read: https://support.google.com/google-ads/answer/6297?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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