Adwords Fundamentals

What is the Google Network?

What is the Google Network?

  • The collective term for Google’s professional support staff that can answer your AdWords questions 24/7.
  • A network of partner websites that will show your AdWords ad.
  • A network of hardware devices, including Chromebooks and Android phones where your AdWords ad can appear.
  • The term that embodies all of the places where your AdWords ad can appear.

The Correct answer is:

  • The term that embodies all of the places where your AdWords ad can appear.

Explanation: The Google Network is divided into groups to give you more control over where you’d like your ad to appear:

    • The Search Network: Google search results pages, other Google sites like Maps and Shopping, and search sites that partner with Google to show ads.
    • The Display Network: Google sites like YouTube, Blogger, and Gmail, plus thousands of partnering websites across the Internet.
  • By default, new ad campaigns are set up to show ads across the entire network to give your ads the most visibility.
  • If you see that you’re not getting a good return on investment from an area of the network, you can exclude individual sites on the Display Network or change your ad campaign’s network settings to opt in or out of each network.

More read: https://support.google.com/partners/answer/1752334

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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