Adwords Fundamentals

What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?

What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?

  • Add search terms that are not leading to many clicks as negative keywords
  • Add sitelinks to your ads to make them even more prominent
  • Make sure all of these search terms are included as keywords, regardless of relevance
  • Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

The correct answer is:

  • Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

Explanation: A search term is an exact word or set of words a customer enters when searching on Google.com or one of our Search Network sites. A keyword is a word or set of words that Google advertisers create for a given ad group to target your ads to customers. Look for search terms that aren’t as relevant to your business, and add the term as negative keywords. This can help you avoid spending money showing your ad to people who aren’t interested in it.

More read: https://support.google.com/google-ads/answer/2472708?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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