Adwords Fundamentals

What report can help you identify opportunities to improve your keywords and ads?

What report can help you identify opportunities to improve your keywords and ads?

  • Time segmentation report
  • Auction insights report
  • Search terms report
  • Paid & organic report

The Correct answer is:

  • Search terms report

Explanation: Use the search terms report to identify new search terms with high potential, and add them to your keyword list. Look for search terms that aren’t as relevant to your business, and add them as negative keywords. This can help you avoid spending money showing your ad to people who aren’t interested in it.

What’s the difference between a search term and a keyword?

Search Term: A search term is an exact word or set of words a customer enters when searching on Google.com or one of our Search Network sites.

Keyword: A keyword is a word or set of words that Google advertisers create for a given ad group to target your ads to customers.

Example:

David is looking to buy a Valentine’s Day bouquet online. He types “red roses” into the search box on Google.com. “Red roses” is the search term. Let’s say you’re the owner of an online flower business. Because you have included the word “roses” as a keyword in your Google Ads campaign, your ad may be eligible to show on David’s search results page.

More read: https://support.google.com/google-ads/answer/2472708

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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