Adwords Fundamentals

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

  • Quality Factor
  • Ad Rank
  • Quality Score
  • Ad Score

The Correct answer is:

  • Ad Rank

Explanation: Ad Rank is calculated using your bid amount, your auction-time ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the Ad Rank Thresholds, the context of the person’s search (for example, the person’s location, device, time of search, the nature of the search terms, the other ads and search results that show on the page, and other user signals and attributes), and the expected impact of extensions and other ad formats.

More read: https://support.google.com/google-ads/answer/1752122

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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