Adwords Fundamentals

What’s a reason to use the “Search Network with Display Select” campaign type?

What’s a reason to use the “Search Network with Display Select” campaign type?

  • Your ads only show on the first page search results
  • You can pick the exact websites where you want your ad to show
  • You can use one budget to advertise on the Search Network and Display Network
  • Your video ads can run on the Search Network

The Correct answer is:

  • You can use one budget to advertise on the Search Network and Display Network

Explanation: A placement has to be part of the Display Network for your ads to show there. If a specific website you target has an equivalent app, your ads can also show there. You can only add managed placements to certain campaign types: “Display Network only,” “Search Network with Display Select,” and “Video.”As with all Google Ads, you’ll compete with other advertisers to show your ads on placements you select. If you choose popular sites or are just getting started with advertising on the Display Network, you may need higher bids to get impressions. You can always adjust your bids later.

Placements

If you find that advertising on a specific site works well, you may decide to increase your bid for just that one site to be more competitive and increase your potential exposure on that site. On the other hand, you may want to reduce your bid for another place that may not provide as many conversions.

More read: https://support.google.com/google-ads/answer/2470108?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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