Adwords Fundamentals

What’s one benefit of creating multiple ad groups?

What’s one benefit of creating multiple ad groups?

  • You can target specific ad groups into various Google networks
  • You can break up keywords and ads into related themes
  • You can set different budgets for each ad group
  • You can pause specific keywords if they are not performing well

The correct answer is:

  • Break up keywords and ads into related themes

Explanation: Ad Group contains one or more ads which target a shared set of keywords. You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise.

Explanation: https://support.google.com/google-ads/answer/2375404?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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