Adwords Fundamentals

What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

  • Replace the existing landing page with the new one and compare this month’s data to last month’s
  • Run a Campaign Experiment on the existing campaign that switches between both landing pages
  • Create another ad group for the new landing page and compare the two ad groups
  • Create another campaign for the new landing page and compare the two campaigns

The Correct answer is:

  • Run a Campaign Experiment on the existing campaign that switches between both landing pages

Explanation: AdWords Campaign Experiments allow you to test changes to your account on a portion of the auctions that your ads participate in.

Example:

Anthony helps run advertising for his company, and his boss asks him to design a revised strategy for their search ads. Anthony creates a draft from an existing campaign and is able to show his boss exactly how the campaign would change. He receives approval and applies the draft back to the original campaign.

Next quarter, Anthony and his boss consider changing bids for their campaign but want to be confident these changes will improve performance. Anthony creates a draft with the bid changes and runs a month-long experiment. Results at the end of the month show that changing bids improved performance, so he applies his experiment to the original campaign.

More read: https://support.google.com/google-ads/answer/6318732?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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