Google Adwords Display Advertising

When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

  • improves for that placement because the clickthrough rate (CTR) increases
  • improves for that placement because the vCPM bid decreases
  • is not affected because the click is automatically filtered out by Google’s invalid click technology
  • is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding

The correct answer is:

  • is not affected because the click is automatically filtered out by Google’s invalid click technology

Explanation: With viewable CPM, you bid on 1,000 viewable impressions and you pay for impressions that are measured as viewable. An ad is counted as “viewable” when 50 percent of your ad shows on screen for one second or longer for Display ads and two seconds or longer for Video Ads. Viewable CPM lets you bid on the actual value of your ad appearing in a viewable position on a given placement.

More read: https://support.google.com/google-ads/answer/3499086

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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