Adwords Fundamentals

When building a keyword list for a Display Network campaign, you should do which of the following:

When building a keyword list for a Display Network campaign, you should do which of the following:

  • Use Display Campaign Optimizer to identify new keywords
  • Only include exact match keywords
  • Only use Keyword Planner to identify new keywords
  • Include keywords that are related to the websites your customers visit

The correct answer is:

  • Include keywords that are related to the websites your customers visit

Explanation: Before you choose keywords for your Display Network campaigns, make sure that the ad groups for each of your campaigns are organized by the products or services that you offer. Once you have keywords that describe the products or services that you’re advertising, you can then create ads related to those keywords.

  • Choose keywords related to your product or service.
  • Create a set of 5 to 20 keywords that relate to the ads in that ad group. Two to three-word phrases tend to work well.
  • Select keywords that are related to each other. For example, if you sell flowers, you may want to add “roses” and “flower arrangements” to your keyword list. That way, your keywords could show ads to customers who are interested in buying roses or flower arrangements.
  • Select keywords related to the websites your customers see.
  • If you have a strong and well-recognized brand, include branded keywords.

Example:

Let’s say you’re building a campaign for your bakery. When you set up your campaign, you should separate your ad groups into the different types of products that you sell. Here are examples of poorly structured and effectively structured ad groups to get a better idea of how to organize ad groups for your campaign:

More read: https://support.google.com/google-ads/answer/2453986?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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