When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

• Google Ads only shows an ad for keywords with proper spelling and plural forms
• Your keyword list would be disapproved based on Google’s advertising policies
• Google Ads can automatically include these variations for you
• Broad match includes the exact words and phrases a user searches for

The correct answer is:

• Google Ads can automatically include these variations for you

Explanation: Broad match is one of the four keyword matching options that help control how closely the keyword needs to match a person’s search term in order for your ad to appear. You can choose one or more matching options for a keyword, and a broad match will be used by default if you don’t specify a particular matching option.

For example:

• when you add “hats” as a broad match keyword, you tell Google Ads to try to show your ad for searches containing that term or a similar one. Your ad might show for searches on “hat,” “sun hats,” and “caps.” Broad match keywords help you reach the widest audience.

More read: https://support.google.com/google-ads/answer/2407779