Adwords Fundamentals

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

  • Include call-to-actions, such as “Find the nearest location”
  • Information about Italian food in the description
  • Use the same headline and description as other advertisers
  • An exclamation point in the display URL

The correct answer is:

  • Include call-to-actions, such as “Find the nearest location”

Explanation: Text ads on the Search Network show above and below Google search results. It has three parts: headline text, a display URL, and description text.

Now, you can:

  • Add a third headline
  • Add a second description
  • Use up to 90 characters for each description

People are most likely to notice your headline text, so consider including words that people may have entered in their Google search. Your text ad consists of three headlines where you can enter up to 30 characters each to promote your product or service. The headlines are separated by a vertical pipe (“|”) and may show differently based on the device someone is using when they view your ad.

More read: https://support.google.com/google-ads/answer/1704389?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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