Google Adwords Display Advertising

When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

  • increase overall impressions for the ad
  • identify the traffic to your website that was generated by AdWords ads
  • improve the Quality Score of the ad on all Google properties
  • set expectations for customers who are in various stages of the buying cycle

The Correct Answer is:

  • set expectations for customers who are in various stages of the buying cycle

Explanation: If you’re new to creating display ads, or you’d like to improve your display ad performance, we’ve got some tips to help you get the job done:

  • Use text, images and color schemes effectively
  • Experiment with different display ad types and content designs
  • Create your own custom images
  • Generate Display ads based on your existing text ads

More read: https://support.google.com/partners/answer/1722134?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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