Adwords Fundamentals

When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

  • Negative match keywords
  • Broad match keywords
  • Exact match keywords
  • Phrase match keywords

The correct answer is:

  • Exact match keywords

Explanation: A keyword setting that allows your ad to show only when someone searches for your keyword or close variants of your keyword. Close variants may include:

  • Misspellings
  • Singular or plural forms
  • Stemming (for example, floor and flooring)
  • Abbreviations
  • Accents

Whether someone is searching for “running shoes” or “shoes for running,” what they want remains the same; they’re looking for running shoes. Close variants of exact match keywords help you connect with people who are looking for your business—despite slight variations in the way they search—and reduces the need to build out exhaustive keyword lists to reach these customers.

More read: https://support.google.com/google-ads/answer/2407781?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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