Google Adwords Display Advertising

When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m.

When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

  • Ad Rotation
  • IP Exclusion
  • Bid Adjustment
  • Frequency Capping

The Correct Answer is:

  • Bid Adjustment

Explanation: Bid adjustments calculated by the following method:

Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$1. To show your ad to more customers on mobile devices, you increase your bid by 20% for searches on mobile devices, resulting in a final bid amount of US$1.20. Here’s the math:

Starting bid: $1
Mobile adjustment: $1 + ($1 x 20%) = $1.20
Resulting bid for searches on mobile devices: $1.20

In another example, let’s say you have a US$1 bid and would like to decrease it. To adjust it to US$0.80, select Decrease by 20%.

More read: https://support.google.com/google-ads/answer/2732132

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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