Adwords Fundamentals

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising.

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

  • Add the terms as exact match keywords
  • Add the terms as phrase match keywords
  • Add the terms as negative keywords
  • Add the terms as keywords

The correct answer is:

  • Add the terms as negative keywords

Explanation: A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match.

For example, when you add “free” as a negative keyword to your campaign or ad group, you tell Google Ads not to show your ad for any search containing the term “free.” On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site’s content.

More read: https://support.google.com/google-ads/answer/105671?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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