Adwords Fundamentals

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position.

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

  • Maximize clicks
  • Enhance cost per click (ECPC)
  • Target return on ad spend (ROAS)
  • Target search page location

The correct answer is:

  • Target search page location

Explanation: Target search page location is a type of portfolio bid strategy that automates bidding across multiple campaigns to show your ad on the top of the page or on the first page of Google search results. This article explains how the portfolio Target search page location bid strategy works and what its settings are.

  • Limited budgets: Choose whether to raise your bids if your campaign becomes “Limited by budget.” Raising your bids in this situation may result in fewer clicks. Consider lowering your bids or increasing your budget instead. Lowering your bids could reduce the average amount you pay when someone clicks your ads, with the potential for your budget to go further and get more clicks.
  • Low-quality keywords: Choose whether or not to raise your bids on keywords with a Quality Score of less than 4. Raising your bids could cause you to pay more for keywords that need improvement.

More read: https://support.google.com/google-ads/answer/6268611?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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