Adwords Fundamentals

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

  • Cost-per-thousand impressions (CPM)
  • Cost-per-acquisition (CPA)
  • Automatic cost-per-click (CPC)
  • Manual cost-per-click (CPC)

The Correct answer is:

  • Automatic cost-per-click (CPC)

Explanation: Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business. This article outlines the 6 different types of automated bid strategies and when to use them.

Example

Let’s say you want to increase conversions across your campaigns at a CPA goal, but don’t have the time to set an individual max. CPC for each individual keyword. By adding those keywords to a portfolio Target CPA bid strategy and setting a CPA goal you want to hit, you allow Google Ads to automatically optimize bids across keywords using advanced machine learning to get you more conversions within your performance target.

More read: https://support.google.com/google-ads/answer/2979071

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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