Google Adwords Digital Sales Certification

Which ad extension would you use for an advertiser who has a chain of restaurants?

which ad extension would you use for an advertiser who has a chain of restaurants?

  • Seller ratings
  • Location extensions
  • Sitelink extensions
  • Previous visits extensions

The Correct answer is:

  • Location extensions

Explanation: Location extensions can help people find your locations by showing your ads with your address, a map to your location, or the distance to your business. People can then click or tap your extension to get further details about your location on your location page, which includes the most relevant business information all in one place. Location extensions may also include a phone number or call button so that users can easily call your business.

Location extensions encourage people to visit your business. Here’s a Search Network example. Clara, a bakery owner, wants to draw foot traffic to her storefront. She adds a location extension to her campaign. Now, when people nearby search on mobile for one of her keywords (“best bakery nearby” or “fresh bread”), her extension is eligible to show and may give bread-lovers:

  • the distance to her location, and its city (mobile)
  • her location’s street address (computer)
  • a clickable “Call” button
  • a tappable or clickable access to a details page for her location—with information such as hours, phone number, photos, customer ratings, and directions.

More read: https://support.google.com/google-ads/answer/2404182?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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