Google Adwords Display Advertising

Which ad format is recommended for building awareness?

Which ad format is recommended for building awareness?

  • Image ads
  • Dynamic image ads
  • Display ads with location extensions
  • Universal app campaigns

The Correct answer is:

  • Image ads

Explanation: Once you’ve established your branding campaign’s goals, you can choose the best places to show your ads, then measure success by monitoring impressions, conversions and other statistics. Generally, you’ll want to try to place your ads in front of as many people as possible within your target audience.

Google has two networks where your ads can run: the Search Network and the Display Network. While the Search Network primarily runs text ads, the Display Network runs text ads, colorful image ads and multimedia ads (like video or animation) that can be particularly good for showing branding messages.

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Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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