Google Adwords Search Advertising

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

  • Optimize for clicks
  • Rotate evenly
  • Optimize for conversions
  • Rotate randomly

The correct answer is:

  • Rotate evenly

Explanation: Ad rotation is the way we deliver your ads on both the Search Network and the Display Network. If you have multiple ads within an ad group, your ads will rotate because no more than one ad from your account can show at a time. Use the ad rotation setting to specify how often you’d like the ads in your ad group to be served relative to one another.

The “Rotate ads indefinitely setting delivers your ads more evenly into the ad auction, but does so for an indefinite amount of time and does not optimize.

More read: https://support.google.com/google-ads/answer/112876?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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