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Which allows advertisers to automate Google Ads reporting and campaign management

Which allows advertisers to automate Google Ads reporting and campaign management?

  • Use of Structured Query Language (SQL) server reporting services
  • Execution of multiple reporting tasks from multiple computers
  • Execution of repetitive Data Mining Extensions (DMX) queries
  • Use of an Google Ads Application Programming Interface (API) web service

The correct answer is:

  • Use of an Google Ads Application Programming Interface (API) web service

Explanation: The Google Ads Application Programming Interface (API) is designed for developers representing large, tech-savvy advertisers and third parties. This includes agencies, search engine marketers (SEMs), and other online marketing professionals who manage multiple client accounts or large campaigns.

The Google Ads API (AdWords API) lets developers build applications that interact directly with the Google Ads server. With these applications, advertisers and third parties can more efficiently and creatively manage their large or complex Google Ads accounts and campaigns.

 

  • Automatically generate keywords, ad text, landing pages, and custom reports.
  • Integrate Google Ads data with your inventory system to manage campaigns based on stock.
  • Develop additional tools and applications to help you manage the account.

More read: https://support.google.com/google-ads/answer/2375503?hl=en

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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