Adwords Fundamentals

Which best describes keyword contextual targeting?

Which best describes keyword contextual targeting?

  • Ads are targeted to groups of websites based on their site categories
  • Themes of selected placements determine related websites where ads will appear
  • Ads are targeted only to websites related to specific businesses
  • Themes of keywords are matched to relevant content on websites where ads will appear

The correct answer is: 

  • Themes of keywords are matched to relevant content on websites where ads will appear

Explanation:  contextual targeting is used to match keyword-targeted ads (also referred to as automatic placements) to sites within the Google Display Network.

More read: https://support.google.com/partners/answer/2769374?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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