Adwords Fundamentals

Which best describes the “Optimize” ad rotation setting in AdWords?

Which best describes the “Optimize” ad rotation setting in AdWords?

  • The “Optimize” ad rotation setting allows your campaign to show ads more often, which can increase impressions
  • The “Optimize” ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad
  • The “Optimize” ad rotation setting allows the AdWords system to automatically show the better performing ads more often
  • The “Optimize” ad rotation setting allows two of the ads from the ad group to show to a user on the same page

The correct answer is: 

  • The “Optimize” ad rotation setting allows the AdWords system to automatically show the better performing ads more often

Explanation: Ad rotation is the way we deliver your ads on both the Search Network and the Display Network. If you have multiple ads within an ad group, your ads will rotate because no more than one ad from your account can show at a time. Use the ad rotation setting to specify how often you’d like the ads in your ad group to be served relative to one another.

As data is accumulated, ad serving will become weighted more heavily in favor of the ads that appear statistically likely to perform better. Ads expected to attract more clicks (and conversions if you’re using a Smart Bidding strategy) are delivered more often into the ad auction than other ads in the ad group. These ads show more often, resulting in higher ad-served percentages. However, it’s possible for ad serving to remain relatively even within this setting, if ads in an ad group have similar performance or if the ad group does not receive a substantial amount of impressions and clicks for some period of time.

More read: https://support.google.com/google-ads/answer/112876?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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