Google Adwords Search Advertising

Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

  • A CPC bid only affects Ad Rank on the Search Network
  • An increased CPC bid leads directly to a large increase in Ad Rank
  • A CPC bid is one factor that affects Ad Rank
  • An increased CPC bid leads directly to a small increase in Ad Rank

The Correct Answer

  • A CPC bid is one factor that affects Ad Rank

Explanation: A value that’s used to determine your ad position (where ads are shown on a page relative to other ads) and whether your ads will show at all. Ad Rank is calculated using your bid amount, your auction-time ad.

Your Ad Rank is recalculated each time your ad is eligible to appear and competes in an auction, so your ad position can fluctuate each time depending on your competition, the context of the person’s search, and your quality at that moment.

More read: https://support.google.com/google-ads/answer/1752122?hl=en

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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