Google Adwords Display Advertising

Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

  • For each ad group, target groups of placements with similar themes
  • Move automatic and managed placements into separate ad groups
  • Create a separate ad group for each placement
  • Group all placements together into a single ad group

The Correct Answer is:

  • For each ad group, target groups of placements with similar themes

Explanation: To better pair your ads and keywords, group them into ad groups based on your products, services, or other categories. That way you’ll be able to focus your ads on reaching the people most interested in your business.

When you include keywords in campaigns targeting the Display Network, each keyword is used for targeting and all keywords are considered a broad match. All of the ads in an ad group will share a keyword list, and that list will be most successful at connecting you to the customers you want if it’s specific to the ads in your ad group.

More read: https://support.google.com/google-ads/answer/2549129

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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