Google Adwords Display Advertising

Which bidding option is best suited for an advertiser focused on branding goals?

Which bidding option is best suited for an advertiser-focused on branding goals?

  • Effective cost-per-thousand impressions (eCPM)
  • Cost-per-click (CPC)
  • Cost per acquisition (CPA)
  • Viewable cost-per-thousand impressions (vCPM)

The Correct Answer is:

  • Viewable cost-per-thousand impressions (vCPM)

Explanation: Google Ads offers several bid strategies that are tailored to different types of campaigns. Depending on which networks your campaign is targeting, and whether you want to focus on getting clicks, impressions, conversions, or views you can determine which strategy is best for you. In this article, we’ll describe how to use your advertising goals to choose your bid strategy.

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Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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