Google Adwords Display Advertising

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

  • Cost-per-interaction (CPI)
  • Cost-per-click
  • Effective cost-per-thousand impressions (eCPM)
  • cost-per-thousand impressions (CPM)

The Correct Answer is:

  • Cost-per-click

Explanation: Google Ads provides you with an option to have your ads appear on search sites other than Google. These sites can deliver additional high-quality traffic to your business to help you generate leads. Your ads can appear next to search results on these Search Partner properties.

With traffic-generating and lead-generating campaigns, you’ll most likely want to engage your target audience with your main product or service. We recommend using text ads with a strong, clear call-to-action, as well as rich-media ad formats (like image or video ads), which can help deliver your message in ways beyond simple text.

More read: https://support.google.com/partners/answer/1722135

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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