Which bidding option is best suited for an advertiser focused on direct response marketing goals?
- Cost-per-interaction (CPI)
- Effective cost-per-thousand impressions (eCPM)
- cost-per-thousand impressions (CPM)
The Correct Answer is:
Explanation: Google Ads provides you with an option to have your ads appear on search sites other than Google. These sites can deliver additional high-quality traffic to your business to help you generate leads. Your ads can appear next to search results on these Search Partner properties.
With traffic-generating and lead-generating campaigns, you’ll most likely want to engage your target audience with your main product or service. We recommend using text ads with a strong, clear call-to-action, as well as rich-media ad formats (like image or video ads), which can help deliver your message in ways beyond simple text.