Adwords Fundamentals

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

  • Cost-per-view (CPV)
  • Cost-per-thousand-impressions (CPM)
  • Cost-per-click (CPC)
  • Cost-per-acquisition (CPA)

The Correct answer is:

  • Cost-per-acquisition (CPA)

Explanation: Target CPA is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction.

Target CPA is available as either a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns. This article explains how Target CPA bidding works and what its settings are.

More read: https://support.google.com/google-ads/answer/6268632?hl=en

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Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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