Google Adwords Display Advertising

Which bidding strategy should use you if you want to increase revenue from your ad spend?

Which bidding strategy should use you if you want to increase revenue from your ad spend?

  • Maximize clicks
  • Target cost-per-action (CPA)
  • Enhanced cost-per-click (ECPC)
  • Target return on ads spend (ROAS)

The Correct Answer is:

  • Target return on ads spend (ROAS)

Explanation: Google Ads predicts future conversions and associated values using your reported conversion values, which you report through conversion tracking. Then, Google Ads will set maximum cost-per-click (max. CPC) bids to maximize your conversion value, while trying to achieve an average return on ad spend (ROAS) equal to your target.

More read: https://support.google.com/google-ads/answer/6268637

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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