Google Adwords Display Advertising

Which bidding type is only available for ads on the Display Network?

Which bidding type is only available for ads on the Display Network?

  • Target cost-per-acquisition (CPA)
  • Viewable cost-per-thousand impressions (vCPM)
  • Cost-per-view (CPV)
  • Maximize clicks

The Correct Answer is:

  • Viewable cost-per-thousand impressions (vCPM)

Explanation: To keep things fair, when CPC and CPM ads compete for the same Display Network placement, the two types of ads are compared apples-to-apples on how much they’re effectively willing to pay for the impression.

With a vCPM ad, the max viewable CPM bid represents how much the advertiser is willing to pay for every 1,000 viewable impressions; with a CPC ad, Google estimates how many clicks the ad might receive in 1,000 impressions to get the comparison.

More read: https://support.google.com/google-ads/answer/2630842?hl=en

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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