Google Adwords Display Advertising

Which feature applies to the Google Display Network, but not the Google Search Network?

Which feature applies to the Google Display Network but not the Search Network?

  • Language targeting
  • Frequency capping
  • Location targeting
  • Cost-per-click (CPC) bidding

The Correct Answer is:

  • Frequency capping

Explanation: Analyzing reach and frequency data for display and video campaigns, you can better understand how many people were shown your ads and how frequently the same people were shown them over a certain period of time.

Whether you’d like to focus on reinforcing a message or on reaching new people, this information can help you get a clearer picture of how you’re meeting your reach goals.

Unique reach metrics include:

  • Unique users
  • Avg. impr. freq. per user

 

Cookie-based reach metrics include:

  • Unique cookies
  • Avg. impr. freq. per cookie
  • Unique viewers (cookies)
  • Avg. view freq. per cookie

More read: https://support.google.com/google-ads/answer/2472714

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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