Google Adwords Display Advertising

Which is a benefit of using a Lightbox ad?

Which is a benefit of using a Lightbox ad?

  • You can run it on both the Search and Display Networks
  • You can use any Display Network targeting method
  • There’s no cost for engagement with the ad
  • You can be charged only for click-throughs

The Correct Answer is:

  • You can use any Display Network targeting method

Explanation: Lightbox ads are available in standard Interactive Advertising Bureau (IAB) sizes and are made up of cards, which contain images or videos with which people can interact, either in an invitation state or in an expanded canvas. For instance, on computers, people can click to expand an ad in order to engage with it. On mobile devices, people can tap on the ad to prompt the engaged state. Lightbox is designed to reduce accidental engagements, providing a better experience for customers and better value for advertisers.

Lightbox ads automatically resize to fit standard IAB-sized ad spaces. This automatic resizing can help you reach more of your potential audience across the Google Display Network. It also lets you tailor your campaign to audiences using mobile devices, computers, or both.

More read: https://support.google.com/google-ads/answer/6379520?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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