Google Adwords Search Advertising

Which is a best practice for writing an effective text ad?

Which is a best practice for writing an effective text ad?

  • Use all capital letters in the headline
  • End the headline with an exclamation point
  • Make sure the headline wraps to two lines
  • Capitalize the first letter of each word in the headline

OR

  • Write several ads and see which one performs the best
  • Use a passive verb in the headline
  • Make the text different from what’s on your landing page
  • Talk about yourself and your business

The Correct Answer is:

  • Write several ads and see which one performs the best

Explanation: Successful marketers need to deliver the right messaging for the right moment. Better creatives improve ad relevance and drive more qualified clicks from your text ads.

  • Write compelling, genuine ad copy
  • Create ad text that appeals to users across devices
  • Set up your ads for success
  •  Test and optimize creatives

More read: https://support.google.com/google-ads/answer/6167122?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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