Google Adwords Display Advertising

Which is a method for evaluating performance of engagement ads created with the Ad gallery?

Which is a method for evaluating the performance of engagement ads created with the Ad gallery?

  • Funnel Visualization report
  • AdSense reports in Google Analytics
  • Transaction rate
  • Mouseover Rate

The Correct Answer is:

  • Mouseover Rate

Explanation: See instances where customers place their cursors over your display ad for a second or more. This can help highlight ads that may keep customers’ attention without an actual click through to your website. This usually demonstrates an ad that needs a stronger call-to-action for the customer.

Depending on the type of ad you build with the Ad gallery, there may be additional variations of customer interactions available in your report.

More read: https://support.google.com/google-ads/answer/2456138?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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