Google Adwords Display Advertising

Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?

Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?

  • Display Network – “Mobile app installs”
  • Display Network with the marketing objective of “Engage with your mobile app”
  • Display Network – “Ads in mobile apps”
  • Search Network with the marketing objective of “Mobile app installs”

The correct answer is:

  • Display Network – “Ads in mobile apps”

Explanation: As an app advertiser, you want to get your app into the hands of more paying users. So, how do you connect with those people? Universal App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, and the Google Display Network. Just add a few lines of text, a bid, some assets, and the rest is optimized to help your users find you.

Universal App ads are generated on the fly by our system and matched to the most relevant ad inventory and placements available. To build your ads, Google Ads may use your app’s listing in the relevant application store, any of your text ideas, optional app images from the app store, and an optional YouTube video.

More read: https://support.google.com/google-ads/answer/6247380

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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