Google Adwords Display Advertising

Which manual bidding strategy can you use to increase your reach?

Which manual bidding strategy can you use to increase your reach?

  • Cost-per-view
  • Cost-per-engagement
  • Cost-per-click
  • Cost-per-thousand viewable impressions

The Correct Answer is:

  • Cost-per-thousand viewable impressions

Explanation: Cost – the per-thousands viewable impression is a manual bidding strategy you can use if your ads are designed to increase awareness, but not necessarily generate clicks or traffic. It lets you set the highest amount you want to pay for each 1,000 viewable ad impressions on the Google Display Network.  vCPM bidding probably isn’t for you if the goal of your campaign is a direct response from customers, like buying a product or filling out a form.

More read: https://support.google.com/google-ads/answer/2472725?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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