Google Adwords Digital Sales Certification

Which of the following items is not a component of Quality Score?

Which of the following items is not a component of Quality Score?

  • Landing page experience
  • Maximum cost-per-click (max. CPC) bid
  • Ad relevance
  • Expected clickthrough rate (CTR)

The correct answer is:

  • Maximum cost-per-click (max. CPC) bid

Explanation: Quality Score Shows you an estimate of how relevant your ads, keywords, and landing page are to a person who sees your ad. Higher Quality Scores typically lead to lower costs and better ad positions. Your current Quality Score and its component scores can be seen with 4 Quality Score status columns: Qual. Score, Landing page experience, Ad relevance, and Expected clickthrough rate (CTR).

More read: https://support.google.com/google-ads/answer/2454010

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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