Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?
- Clickthrough Rate (CTR)
The Correct Answer is:
Explanation: You can measure a few things to see if your campaign is successful. The first step is to start keeping track of your conversions with a free tool called Conversion Tracking. Once you’ve set that up, you’ll be able to keep an eye on some important metrics, including a number of conversions, cost per conversion, and conversion rate, as well as keyword conversion data and data on landing pages.