Adwords Fundamentals

Which potential factor does Google use to calculate a search campaigns recommended daily budget?

Which potential factor does Google use to calculate a search campaigns recommended daily budget?

  • Impressions
  • Conversions
  • Transactions
  • Placements

The correct answer is:

  • Impressions

Explanation: An estimated amount for your daily budget that would likely allow your ads to appear more often for your current set of keywords.

  • Your recommended daily budget is the estimated lowest budget amount at which you wouldn’t lose any impressions due to budget constraints. For example, your recent lost impression share (IS) due to the budget would be zero. In some circumstances where this budget amount would be significantly high, we might recommend a more conservative budget to avoid an unexpectedly high increase in spending.
  • If you choose an average daily budget that’s lower than the recommended amount, your ads can still show, but they won’t show for every search. Instead, we’ll spread the delivery of your ad throughout the day so that you don’t exceed your budget by more than 2 times.
  • If your budget is limiting your campaign’s traffic, you’ll be able to see recommended budget amounts.

More read: https://support.google.com/google-ads/answer/25426?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
Close