Google Adwords Search Advertising

Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?

Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?

  • Top of page rate metric from the Auction insights report
  • Average position metric from the top mover report
  • Ad average position metric from the paid and organic report
  • Ad group data that you customize with the report editor

The correct answer is:

  • Top of page rate metric from the Auction insights report

Explanation: The Auction insights report for Search campaigns provides 6 different statistics: impression share, average position, overlap rate, position above rate, top of page rate, and outranking share. You can generate a report for one or more keywords, ad groups, or campaigns (as long as they meet a minimum threshold of activity for the time period selected), and segment results by time and device.

The Auction insights report for Shopping campaigns provides 3 different statistics: impression share, overlap rate, and outranking share. You can generate a report for one or more ad groups or campaigns (as long as they meet a minimum threshold of activity for the time period selected), and segment results by time and device. Auction insights data for Shopping campaigns are available from October 2014 to present.

More read: https://support.google.com/google-ads/answer/2579754

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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