Google Adwords Display Advertising

Which report is helpful when using Site and Category Exclusions?

Which report is helpful when using Site and Category Exclusions?

  • Campaign Report
  • Ad Group Report
  • Placement Report
  • Keyword Report

The Correct Answer is:

  • Placement Report

Explanation: Placements that have performed well and where your ads could show more often with an increased bid.

Poor-performing placements to exclude, based on how they compare with your other placements. Sometimes it may not be immediately clear why your ads appeared on a certain placement, but comparative performance is a good gauge of whether or not a placement should be excluded.

Note: Some of the URLs that you see may be incomplete. It could be that the URL is too long or that it contains private information about the person viewing the placement, like a username or password. When this happens the URL is shortened with an ellipsis and may be partially stripped, potentially taking you to a page that’s different from where your ad was shown.

More read: https://support.google.com/google-ads/answer/2404178?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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