Adwords Fundamentals

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

  • Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
  • Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
  • Increase bids for ads with the lowest average position and clickthrough rate (CTR)
  • Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)

The Correct answer is:

  • Add new relevant keywords and remove keywords with low clickthrough rate (CTR)

Explanation: It’s time to identify poor-performing keywords and make them work harder for you. You’ll want to improve the relevance of your keywords to help boost their Quality Scores, modify the match types for ones that aren’t helping you meet your advertising goals, or delete duplicate keywords in your account. This article shows you how to find low-performing keywords, and helps you understand how to fix them.

Example:

Let’s say your keyword list includes the broad match keyword floor cleaning. When you apply the search terms match type segment, you’ll see performance data for search terms that are the broad-, phrase-, and exact-matched versions of your keyword. For example, a phrase-matched search term might be floor cleaning services. If you see that floor cleaning has the highest clickthrough rate (CTR) from people searching on the phrase-matched version of your keyword, floor cleaning services, you could add floor cleaning as a phrase match keyword and apply different bids to the phrase- and broad-matched versions of the keyword.

More read: https://support.google.com/google-ads/answer/2453976

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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