Adwords Fundamentals

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

  • Interest category targeting
  • Demographic targeting
  • Contextual targeting
  • Keyword targeting

The Correct answer is:

  • Demographic targeting

Explanation: Demographic targeting in Google Ads, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income. For instance, if you run a fitness studio exclusively for women, demographic targeting could help you avoid showing your ads to men.

Important:

Exclude the “Unknown” demographic category only if you’re sure you want to restrict your campaign to a narrow audience. Excluding “Unknown” might prevent a substantial number of people from seeing your ads, some of whom you might want to reach.

Example:

Sarah’s favorite hobby is gardening. Many of the gardening sites and blogs on the Display Network that she visits have a majority of female readers. Based on this, Sarah’s browser (when she’s not signed in from her Google account) could be added to the “female” demographic category. As a result, Google may show Sarah ads from advertisers who have chosen to show their ads to women.

More read: https://support.google.com/google-ads/answer/2580383

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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