Google Adwords Display Advertising

Which tool works best to help advertisers automatically find and bid on relevant placements?

Which tool works best to help advertisers automatically find and bid on relevant placements?

  • Targeting optimization
  • Keyword Planner
  • Display Planner
  • Conversion Optimizer

The Correct Answer is:

  • Targeting optimization

Explanation: Targeting optimization works best for advertisers in any of the following situations:

  • Find more customers
  • Identify the best targeting to reach your most likely customers
  • Increase reach without increasing bids or cost per customer

Automatic targeting results in new placements, so it’s suitable for advertisers who don’t have strict brand guidelines about where their ads appear. Keep in mind that you can still exclude placements from your ad group or campaign. It’s not recommended, however—excluding placements can decrease the performance of your automatic targeting.

More read: https://support.google.com/google-ads/answer/190596?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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