Adwords Fundamentals

Which two bidding strategies can boost brand awareness and recognition?

Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

  • Cost-per-view (CPV)
  • Cost-per-acquisition (CPA)
  • Cost-per-click (CPC)
  • Cost-per-thousand viewable impressions (vCPM)

The Correct answers are:

  • Cost-per-view (CPV)
  • Cost-per-thousand viewable impressions (vCPM)

Explanation: Google Ads runs an auction every time it has an ad space to fill — whether that’s on a search results page, blog, news site, etc. Each auction decides which ads will show, at that moment, and in that space.

Your bid puts you in the auction. Without a proper bid, you won’t be placed in the auction. Without being placed in the auction, your ad will not show.

Google Ads gives you several ways to bid for your ads. Depending on which networks your campaign is targeting, and whether you want to focus on getting clicks, impressions, or conversions, you can determine which strategy is best for you.

There are two ways to manage your bidding in Google Ads:

Manual bidding and automated bidding. Manual bidding is where you control the bidding yourself.

Automated, is where you let Google Ads do the heavy lifting for you. Let’s take a closer look at each and then dig in on how to pick the best strategy for your business.

More read:

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  • Adwords Fundamental
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  • Determine a good bidding strategy

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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